Collaborating with the masterminds behind Gaga's 'Applause' video, Inez & Vinoodh, Rihanna gives us a video made to perfectly fit on Instagram. Filmed in a square ratio, Rihanna, Kanye and Paul vibe to song in their own unique ways.
Rihanna is serving up stripped back denim realness, giving us a more raw look into who she is. The way the video is shot brings to mind that these are real people struggling from the same problems we do. There's a physicality about this that's refreshing.
I'm not gonna lie that I find all this very underwhelming, but it's Rihanna we're talking about so I'm sure she's going to be blowing our minds very soon.
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