Today, Florence premiered the lead single from the album on BBC Radio 1 and later dropped the video for everyone to enjoy. 'What Kind of Man' is a much different sound for the group. With production from Hill with Markus Dravs and Mary Ann Mariano, the song takes a classic rock approach with guitar riffs ripping through crashing drums. Florence's voice is on point as usual, soaring above the instrumentation.
Taking a page out of Sia's book, Florence has a fully choreographed visual to go along with the song. Does the dancing look familiar? That's because the choreographer, Ryan Heffington, is the man behind Sia's choreography as well. We are in the midst of an interpretive dance explosion and I'm loving every minute of it.
Florence + The Machine's How Big, How Blue, How Beautiful is set to be released on June 2nd.
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