Wednesday, April 6, 2011

'Till the World Ends' Music Video by Britney Spears

The video for Britney's second single 'Till the World Ends' just premiered today, and let's just say that I'm more than pleased.  As you all know, Britney's seventh studio album "Femme Fatale" was released last Tuesday, and immediately debuted at #1.  Before I go on with the review I thought I'd give you some some new statistics of her success with this album:
* The Youngest Artist in History to Have a #1 Album and #1 Single in Three Decades
* The Only Female Artist in History to Debut at #1 in the Billboard 200 in Three Decades
* The Youngest Female Artist in History to Have Six #1 Albums
* The Third Female Artist with Most #1 Albums:
1. Barbra Streisand (9 #1 Albums)
2. Madonna (7 #1 Albums)
3. Britney Spears, Mariah Carey and Janet Jackson (6 #1 Albums)
* The Only Female Artist Whose First Seven Albums Have Debuted in the Top Two Slots on the Chart
* The Only Female Artist in History to Have Six Albums Debut at #1
* The Female Artist with Most #1 Albums This Millennium

After taking a very artistic approach to the 'Hold It Against Me' video, Britney went with a more literal interpretation of the song this time around.  The video takes place on December 21, 2012 as the world is slowly beginning to collapse.  Britney is underground in the grimy bowels of the Earth, dancing until the world ends.  I loved this video because more than anything else it is a dance video, and it's just about having a good time.  Britney just makes amazing videos; no doubt about it.
The cinematography is absolutely stunning.  Ray Kay directed the video (he also did Lady GaGa's 'Poker Face' and Willow Smith's 'Whip My Hair').  The video is very reminiscent of 'I'm a Slave 4 U' with the hot and sweaty Britney, dancing around, and having fun.  Is there anything better than classic Britney?  No matter what people say about Britney to discredit her, there is no denying that she is the Queen of Pop.  She is on top of her game, and I could't be happier.

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