Thursday, October 4, 2012

'Oath' Music Video by Cher Lloyd featuring Becky G

Cher Lloyd released her debut album Sticks & Stones in the U.S. on Tuesday, and now we have the music video for her new single 'Oath' featuring up-and-coming rapper Becky G. Watching the video makes me realize how far Cher's come from her X Factor days, and even the change from when she released 'Swagger Jagger' as her first singe in the U.K. is quite drastic. She's really making a name for herself here and I could not be happier. I think she's found her niche and she's pursuing it with full force. In the video, Cher has never looked more beautiful. It starts off with her and her friends in school bored to death, and then they leave and start gallivanting around town. For some reason they decide to hang out at the local laundromat (don't ask me why), and then they head to the beach. Meanwhile, scenes of Cher singing on top of a convertible are interspersed. It's a fun video, and I'm so happy to see Cher looking fierce and conquering the American market.

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