I can tell you right now that these guys are going to be very successful in the U.K.  The United Kingdom is one of the few places left in the world that still produces successful boy bands.  Just look at the group Take That: they're in their late 40s/early 50s and are still the most successful boy band in the U.K.  While some might say that they are just some manufactured X Factor group and that they're geared for the young tween girls, but what draws them to me is the nostalgia.  I remember those days when I was eight or nine and N*SYNC and the Backstreet Boys were the bomb in music.  While One Direction are nothing new and innovative, they are an homage to the good days, and this video could not be more of an homage to that time.  The video's nothing interesting, but it's the golden standard of a boy band music video.  Check out the video and be reminded of the good ole days!